How to Sell AI Chatbots to Clients: An Agency Playbook
The most reliable way to sell AI chatbots to clients is to package them as a service, not software: a one-time setup fee for content preparation, build and testing, plus a monthly retainer for hosting, conversation review and updates. Lead with the client’s problem (repetitive questions, after-hours inquiries, buried information) and scope the project around the content the bot will answer from. Price from your own costs and time, then sanity-check against the value of the questions the bot will handle. ...